Lesson 3: You Only Have To Battle With A Blank Screen Once

Lesson 4: Rewriting Is Always Easier Than Writing

Lesson 5: How To Explain Your Services And Products

Lesson 6: How To Make Your Benefit Even Stronger

Lesson 7: If You Can’t Use The Letter From An Ideal Client

Lesson 8: 6 Things About The Prospect You Should Try To Understand

Lesson 9: Be Prepared To Answer The 2 Questions Every Prospect Asks

Lesson 10: Know What The Prospect Is Really Buying

Lesson 11: How To Get Rid Of Natural Skepticism

Lesson 12: Belief Melts Away Skepticism

Lesson 13: How To Put All This Together

Lesson 14: The Process Of Persuasion

Lesson 15: Facts Beat Fluff

Lesson 16: Use Formulas As Frameworks

Lesson 17: Persuasion Must Be Personal

Lesson 18: Expect To Get Response And You’ll Increase Your Odds Of Getting It

Lesson 19: The Two Basic Types Of Offers

Lesson 20: Buy Now Offer: Pros And Cons

Lesson 21: Get More Information Offer: Pros And Cons

Lesson 22: Offers Are The Foundation Of Response

Lesson 23: Give The Prospects Reason To Take Action

Lesson 24: The Groundwork A Copywriter Lays Before A Request For Response

Lesson 25: The Headline Is The Most Important Content A Copywriter Works On

Lesson 26: The Headline Only Has 2 Jobs

Lesson 27: The 3 Most Successful Headline Ingredients

Lesson 28: 11 Tactics For Writing A Successful Headline

Lesson 29: 11 Words And Phrases To Begin Your Headline

Lesson 30: 5 More Ways To Write A Better Headline

Lesson 31: 22 Proven Copywriting Tactics